When Jason Ferguson reached out to me, he wasn’t new to the process of hiring a web designer. In fact, he had already worked with FOUR different designers before finding Crash Design Co.—and none of those experiences left him with a site he was proud to share.
For a professional speaker, that’s more than just frustrating. Your website isn’t just something you get done just to say you have one… it’s the first impression for event planners, conference organizers, and audiences. If you don’t feel confident sending people to your site, it holds your entire business back.
Turning Frustration Into Momentum
When Jason and I began working together, the goal was clear: create a website that finally matched the caliber of his speaking. That meant making sure every element—from design to copy—was working in alignment to position him as the kind of speaker event planners are eager to book.
Here’s how we did it:
- A background video that hooks attention. The moment you land on Jason’s site, you’re pulled in. The video captures his energy and presence in a way static images never could.
- New copy with clarity and focus. We rewrote the messaging to speak directly to Jason’s ideal clients, highlighting not only what he talks about, but the transformation he brings to audiences.
- Modern, professional design. Clean layouts, bold typography, and intentional design choices now showcase Jason as a polished, in-demand professional.
A Site That Matches the Speaker
The difference is night and day. Instead of hesitating to share his website, Jason now has a digital home that reflects the quality of his work on stage. It positions him not just as “another speaker,” but as a trusted authority worth bringing in.
For me as a designer, this project was about more than pixels and copy. It was about giving Jason the confidence to proudly send people to his site, knowing it finally represents him and his message at the highest level.
